Idea Generating 

For this project, we were tasked with creating a schedule and lineup based on the idea of a magazine made for Gen Z women. Below is my report and project. 

Gen Z Magazine: The 2025 Issue 


Print Lineup

Cover Star: Addison Rae: ReIntroducing, Tiktok star turned Musician. Bringing back the 00’s sound. 

  • Heavy Photoshoot 
  • Extended Package: 
    • Addison’s Fav’s of 2025 - Music, Movies, Books, Shows
    • Addison’s Fashion Picks for 2025 
    • Behind The Songs - What Inspired Each Song on the Album

Witches Corner: 

  • Astrology, Tarot Cards, Healing Spaces, and more. The rise of witchtok and healing journeys in 2025
    • Graphics Heavy 
    • Product Photos 
    • Possible AD for CHANI - a queer poc astrology app 

Beauty Section: Show Yourself

  • Hair Love: From natural curls to boho braids, finding creativity and self love through hair. 
    • Photoshoot, with makeup/hair team
  • Feature on @Shesasolarbeing, the TikTok star selling star-shaped afro hair extensions. 
    • Photoshoot 
  • Bring Back Color: The Return of Colorful Eye Shadow, Vivid Hair Color, 
    • Product Photos
  • Best of Beauty: editors fav beauty picks of the year 
    • Product Photos

Entertainment Section: 

  • Music Spread
    • Graphic Heavy Spread: The Best Albums of 2025
    • Spread: Artists on the Rise
      • Sombr 
      • Clairo
      • Gigi Perez
  • Movies, TV Spread - Best of 2025 
    • Photos of albums
  • Reading Corner: Our Editor’s Fav Reads of 2025 
    • Product photos
  • Youtube is Back: The Return of 2014: Smosh, Mamrie Hart / Grace Helbig, Dan & Phil
    • Possible Quotes from those features 
    • Free Use Images - images sent by those featured


Fashion Section: 

  • 2025 Biggest Trends: 
    • coquette meets cottagecore
    • The summer dress
  • Product Images

Holiday Spread: 

  • The Must Have Gifts of 2025
    • product photoshoot
  • Mocktail Recipe Cards (graphics of recipe cards, 3-4 on page spread) 
    • Photoshoot of the drinks

Social Plan

Being that this is the Best-Of-2025 package, it makes sense to roll this release out on social over the course of two weeks. The cover reveal and story on Addison will break on social the week before. This post will be a collaborative post with Addison, on Instagram and TikTok. The weekend prior (12/5) we plan to tease the cover, possibly posting the silhouette cover with Addison music playing over it. This will build up momentum over the course of the weekend. Following the cover / story break, that week will be a heavy social week. Posting behind-the-scenes content with Addison; TikTok’s with Addison; Extended Photoshoot with Addison; more. 

Wrapped into the cover story, we also want to use that momentum to highlight the other two major features in the issues which we hope to break the week before the issue is released. 

Following the on-sale date, the majority of the issue will begin to break over the week. Heavy focus on sharing the Best-Of lists online and on social media. Including afflicted links to each of the products mentioned. TikTok’s on individual products with the editor, showing why they were chosen. With mocktails for instance, showing editors trying them and rating them. TikTok’s of the best music, with clips of the artists performing. 

One of the last things to push on social is at the end of that week trying to push the holiday guide and drink section. Really pushing that on social as we near the holidays on TikTok and Instagram.


Workflow & Meetings

  • Pre-Pitch Meeting 
    • Held at the end of July to begin discussing December issue held with all editors
    • Get an idea for what the issue will be and what the main topic is to get an idea for story/spread pitches 
  • Pitch Meeting
    • Held at beginning of August - Ideally by 7/8 
    • With all editors (digital, social, deputy, managing, sections, etc.) and the EIC 
    • In this meeting, all the editors will bring story pitches and brainstorm with other editors to further develop ideas. Once the idea have been discussed, they will be submitted to EIC to approve and then assigned to writers. 
    • Once approved, there will be a meeting with the Design Director to discuss word counts. 
  • Assignment meetings 
    • All articles will be assigned to in-house writers. Those that aren’t will be assigned to freelance writers. 
    • All articles will be assigned by 7/25. 
  • Photo / Art / Design Meetings
    • Meeting with each department in relation to each story will be had. Usually a meeting with each separate section, for each separate story to discuss what photos, design, or art is needed and what the budget is for them. 
    • Meetings to plan and set up photoshoots for each story 
    • Meeting with social team to plan behind-the-scenes content 
  • Social Meetings 
    • Social should set up meetings with each individual story to better understand how to run it on social and web 
    • Meeting with talent to review social plans 
    • Meeting with individual editors to review social plans for sections 
    • Meeting with EIC to review social goals for the issue 
    • Meeting with Sales to review and planned ads for social 
  • Photoshoots 
    • Art, Beauty, Design, and Photo teams begin working on shoots and meeting to plan those 
    • With celebrity covers, working with their publicist and managers to ensure shoot runs smoothly 
  • Layout Meetings 
    • Design Director, Photographers, ME, all gather to discuss direction of lineup 
  • Manuscript Meetings 
    • Meetings between writers and editors once stories are assigned to discuss direction 
    • Writers have 2 weeks to write and finalize articles 
    • Once sent to editors, editors have 1-2 weeks to go back and forth with writers for drafts. This includes finalizing all heds and deks
    • Then the article gets sent to Copy / Research Team
  • Copy / Research 
    • Copy / Research team has 1-2 weeks to review and edit articles
    • Meeting with individual editors if needed 
  • Articles sent to EIC to be approved 
  • Layout 
    • Once layout is approved, it gets sent to art team and designer to design the layout 
    • Once designed, gets sent to art, photo, and managing teams to approve 
    • It also gets sent to copy team to proofread 
    • Then goes through 2-3 rounds of proofreading 
  • Photo Credits 
    • Photo team inputs credits on all the photos 
    • Research / Copy team reviews and edits them 
  • Once Issue has gone through multiple rounds of proofs, it is then sent to printer. 
Using Format